Flexible pricing models

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Adapting to seasonal trends
With dynamic pricing, you aren't stuck with the same prices all year round. When it's holiday season or there's a big event going on, you can adjust your prices to match the excitement. This way, you can capitalize on seasonal trends and ensure you're offering the best deals when people are ready to spend.

Enhanced Marketing Strategies
Dynamic pricing goes hand in hand with your marketing efforts. You can use it to run special promotions or discounts that align with your marketing campaigns. By coordinating your pricing and marketing strategies, you can create buzz around your products and attract more customers.

Dynamic pricing gives you flexibility in implementing different pricing models to suit your business goals and target audience. You can try increasing prices during peak hours or tiering prices based on quantity or subscription levels. Dynamic product grouping is another great option.

Experiment with these different pricing strategies to find the one that works best for doctor data your ecommerce business and customer base.

When is dynamic pricing unfair to customers?
Dynamic pricing can be considered unfair to customers in certain situations. Only 34% of respondents in one study believed that consumers could benefit from dynamic pricing.

Graphic with a light bulb and text stating that only 34% of US consumers believe dynamic pricing is beneficial. Capterra, 2023.
Image created with Canva – Statistics from Capterra

Lack of clarity: Customers may feel it is unfair to assume that prices change randomly and without good reason. In dynamic pricing, it is important to be clear about why prices change so that customers can trust the system.
Price discrimination: When prices change based on factors such as location, browsing history, or purchasing power, some customers may be charged more than others. This is called price discrimination. Customers may not want to do business with you again if they feel you are targeting them unfairly.