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Experience : Google especially values ​​content created by people with hands-on, hands-on experience with the topic. For example, product reviews written by someone who has actually used the product, or travel guides written by people who have visited the places they describe.
Expertise : Google highly values ​​content written and authored by experts in each field, discarding content from irrelevant individuals. The online reputation of the author will be crucial to positioning themselves as an expert in their field.
Authoritativeness : A website's authority is also taken into account by Google. Links, reputation, years online, websites of official and recognized organizations... in short, the more authority a website has, the more highly regarded its content will be.
Trustworthiness : The trustworthiness of the website hosting your content is another of today's most important factors. To position yourself as a trustworthy site, you must have a completely secure website, with high-quality, truthful, legal, and up-to-date content. Pages that inspire little trust are not welcome and are relegated to the depths of search engine results.
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Google EEAT: Why is it important for SEO?
We can affirm that the SEO (Search Engine Optimization) is relevant for any website that wants to rank in search engines. However, its importance is greater for certain types of content. For example, for topics where the expertise of the person or entity providing the information impacts the searcher's behavior, potentially having a negative impact.

Let's see it with an example:

If a person searches for a medical question, such as "what is the dosage of ibuprofen for children?", it's obvious that the information suggested by Google must be accurate , otherwise, it may have a negative impact on the searcher. As a result, Google must evaluate which pages are relevant to the topic and which ones can provide value.

To do this, you should grant greater authority to those engineer data pages that you consider to be experts in the information you're searching for. Following the same example above, Google is more likely to trust content created by an expert in the medical field in question than a website that covers generic topics or whose area of ​​expertise isn't defined.

Therefore, pages that can somehow influence a person's health or financial situation, known as YMYL (Your Money or Your Life), are the ones most affected by Google's EEAT.