Data protection with HubSpot - Is HubSpot GDPR compliant?

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When selecting suitable marketing or CRM software, there is no way around the question of the respective provider's data processing practices. HubSpot – an all-in-one platform for marketing and sales – has been a pioneer in the field of marketing and CRM software for many years. However, since HubSpot is headquartered in the USA, the platform's storage of personal data is often viewed with skepticism. With the end of the EU-US Privacy Shield Agreement in 2020, there is no clear legal basis for the transfer and storage of personal data in the USA. However, a recent development could dispel these doubts: Since July 2021, HubSpot has offered a data center in Germany with a backup in Ireland. But does this really mean that all doubts about HubSpot's data processing are unfounded? In this article, you will find out whether HubSpot is GDPR compliant.

GDPR



What constitutes GDPR-compliant marketing?
Before you consider whether HubSpot is GDPR -compliant, you should first understand amazon data what constitutes GDPR-compliant marketing. GDPR is short for the General Data Protection Regulation, which has been in force within the EU since May 2019. It consists of a series of laws that all share the goal of protecting the personal rights of every individual. The focus is therefore on personal data, i.e. data that relates to a specific individual and makes that person identifiable. As a consequence of the GDPR, any personal information – e.g., gender, email address, or place of residence – may only be collected with the clear consent of the data subject. At the same time, every person has the right to revoke the storage of their personal data.


Why is the GDPR so relevant for online marketing?
Quite simply: because the storage of personal data is ubiquitous and automated in online marketing. For example, when a customer views the newsletter registration form on your website, information is already being stored in the background using necessary cookies. If the storage and use of personal data is not clearly and explicitly communicated, this can become problematic and lead to potentially life-threatening fines.