Important information on the landing page

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Integrations with Google Maps are very popular. This tool is particularly helpful for customers who aren't familiar with the area, as it can be used for navigation. It's also beneficial to provide more detailed information about the specific offerings at that location. Firstly, this generally concerns the range of products available. In boutiques, it might be specific clothing brands, and in restaurants, perhaps the food and drink menus. Special promotions are also of interest to many customers. These can also be displayed directly on the landing page.



Landing pageIndustry directories are an important factor in SEO. If companies are listed in such directories, this should also be announced on the website. Such entries are often referred to as local citations and play an important role from a local SEO perspective. For many interested parties, such entries represent a sign of quality. The most important directories include Das Örtliche, Gelbe Seiten, and Meinestadt. There are now a large number of such industry directories, so it's worth doing a little research in this area. There are therefore many ways to fill the landing page with useful content.



Publish customer reviews
Customer reviews are now very popular, so you should offer your customers the opportunity to line data leave comments. There are some portals where you can buy positive reviews for a monthly fee, but this is not recommended. Customer opinions are only helpful if they arise naturally. They don't always have to be particularly good. A few critical voices are welcome, too. Google also considers these a positive quality feature. If there are only positive reviews, it seems staged and therefore doesn't look particularly good. However, it is recommended that you respond to negative comments and explain to the customer why they might not have been satisfied. Your responses should, however, be as objective as possible. It never goes down well with potential customers if a customer is insulted or abused because of a critical comment.

Customer review


Use Google My Business
Every company that relies on local customers should definitely use Google My Business. Setting up such an account is quick and easy. The only requirement is an active Google account. To prevent fake accounts, Google usually sends a simple postcard to the address provided. This contains the activation code. Once everything is set up, the account is a great way to optimize local search engine optimization. This automatically adds opening hours and other important information to the landing page.