How SMEs can successfully manage their social media channels

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Social media has become an integral part of a company's marketing strategy. However, social media managers often face the challenge of generating regular and varied content. Serial formats can help permanently fill the gaps in the content stream.

Dividers in EDELWEISS colors for blog posts
Hashtags
Classic hashtag formats like #FactsFriday or #MotivationMonday are used weekly with content. This shouldn't be limited to sharepics and text panels, but other formats like infographics should also be used to encourage interaction.

Before, afterwards
Before-and-after posts can also be used as a serial format for success. For example, chinese singapore phone number list a post can be planned each week for a client project, showing the before state (photo + caption), the renovation/transformation (video/reel), and the after state/result (carousel post). As a follow-up, a client testimonial about this project can be included four weeks later.

Everything from AZ
ABC formats are suitable for explaining everything about a topic or company from A to Z. Top lists and retrospectives are other formats that are suitable as a consistent content stream. However, care should be taken to ensure that the lists are meaningful and informative.

Recycling
If nothing else works, take a look at the archive . Here, you can revisit highlights from the past months or years to present the content to new followers.

Conclusion
When using serial formats, however, you should always be careful to ensure the content doesn't become boring. If a topic already feels weird or cheesy during the initial brainstorming phase, it's best to avoid it. There's already enough bad content out there.



Overall, serial formats offer a good way to consistently fill the content stream with diverse content . However, companies should ensure that the content is always informative and engaging and encourages interaction.