Found inspiration? Ready to start your own social media campaign? Below, you'll find our ready-to-use template to help you get started.
Bonus: Download our campaign template to better prepare for your next social media buzz , regardless of your budget or project size. It will help you allocate responsibilities, set deadlines, list deliverables, and much more!
Social Media Campaigns: Frequently Asked Questions
Why run a social media campaign?
Social media is a powerful communication tool for brands. After all, people spend an turkey phone number data average of 147 minutes a day on platforms like TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. It's the perfect place to get your message out to the world.
Unlike more traditional advertising and marketing methods (like radio spots, print or TV ads), social media marketing campaigns allow brands to interact and engage with a highly targeted audience , and then measure campaign results in incredible detail using social analytics tools .
When done well, social media campaigns can be an effective and inexpensive way to increase brand awareness or sales among your target audience and perhaps even build customer loyalty .
How much does a social media campaign cost?
The cost of a social media campaign ranges from 0 to 10,000 euros.
In other words, there's no one-size-fits-all approach to social media. Your campaign budget can be as modest or as expensive as you like.
If you have the time (and talent!) to spare, you can definitely create a social media campaign without spending a dime. Read our guide to creating engaging content , get royalty-free stock photography or free graphic design tools . Schedule your posts to deliver at the best time, make sure you've done everything necessary to satisfy the platform's algorithm , and then make sure you spend time interacting with your followers and answering questions.
Of course, those short on time or skills can also hire collaborators to help them run their social media campaign. For example, you could hire someone to take original photos or handle community management. You could also sponsor an influencer to spread your message to a new audience, or consider dedicating part of your budget to posting social media ads or promoting a post .
How to pitch a social media campaign?
To pitch a social media campaign to a client, you first need to identify your audience and the goals you want to achieve with your campaign—that is, how it will boost engagement among high-income millennials or increase sales among baby boomers who love Sunday tennis.
Next, you'll need to create a comprehensive strategy. Here are the steps to follow:
Research: Do your research on your audience. What are their pain points? How do they communicate? What networks do they use?
Objectives: Define your campaign's goals, such as increasing brand awareness or increasing sales. Be specific. How much can your campaign improve brand awareness (for example)?
Take inspiration from your competitors. What types of campaigns are they running? How would your campaign compare to theirs? Is there a gap in the market you could fill?
Content Development: Based on your research and objectives, create sample content that is likely to resonate with your target audience for this campaign.
Cost Estimation: Determine the cost of producing content, publishing ads, and calculate the time required (or freelance budget) to bring your idea to fruition. Also in this section, make sure you can justify the return on investment (ROI) of your campaign.
Once these tasks are completed, put everything together into a brief or presentation and submit the results to your client or manager. Be open to feedback and be prepared to answer the questions you're sure to get. Sometimes, presenting a campaign idea is just a starting point, and it can lead to an even better idea.
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