Problems Can Snowball
Here’s the thing about negative buzz: It can grow legs and run wild if left unchecked. One bad review can lead to another, then another and suddenly, you’re dealing with a PR nightmare. What started as one unhappy food and beverage email list customer can turn into a full-blown reputation crisis, especially when receipts (proof of what happened) can go viral.
Bottom line? Don’t wait for things to spiral. Pay attention, respond thoughtfully and show your audience that you’re not just in it for the sales — you’re in it for them. More tips later.
Why Transparency and Accountability Need Real Action