Improves Event Tracking and Analysis

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Tracks Interactions Across Devices and Platforms
Tracking across devices is one of the biggest challenges of growing a business in a digital landscape. With mobile devices, social mia, and all the other digital platforms available now, it’s difficult to accurately track user interactions on your website so you can serve your customers better.

GA4 addresses this challenge by offering a new measurement model for better tracking cross-device and cross-platform interactions. With GA4, you can collect and combine all the data you’re tracking from your website and apps in one place. The data is more reliable and reflective of real users’ journeys across devices and channels. This ability is one of the main reasons behind Google’s transition to GA4.

GA4 allows you to understand your customer's behaviors brazil whatsapp number data 5 million better and use that information to improve your marketing strategies, results, and ROI. Unlike UA, GA4 is event-bas instead of session-bas. This means you can track events like clicks, video views, and downloads without setting up specific codes for each one. The event-driven data model also gives you more flexibility when analyzing data because you can create custom events to track – which means you can use metrics specific to the data your business nes.