1. Time to rethink your shopping cart

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This point may seem a bit controversial, but the shopping cart can be a conversion villain. When we think about online sales, the image of the shopping cart is the first thing that comes to mind, right? What we forget is that the shopping cart is just the first step in the conventional checkout process!

It works like this: when a customer accesses austria mobile database website, they first see the offers (or the storefront), go to the shopping cart, and then are directed to the payment area. This means that they have to go through at least 3 different steps before they can complete a purchase.
In an era where speed is a key factor when making a purchase, this high number of steps can be a risk factor. In fact, it can even mean shooting yourself in the foot. And worst of all: if we analyze the numbers, the shopping cart may not even have a reason to exist. Some research on e-commerce in Brazil shows that customers consume on average 1 to 2 items per purchase – this is a behavior that you can confirm by analyzing your own store.

If your average purchase is just one product at a time, have you ever wondered if a shopping cart is really essential? In this article, we talk a little about how a shopping cart can hinder your conversion.