by Editorial Staff - March 10, 2023
Email deliverability is an important topic for anyone who sends email. If you don't manage deliverability properly, your message could end up in the recipient's spam folder .
To better manage deliverability, in this article we illustrate all the ways to ensure that your emails reach their destination and are not discarded as spam.
First, let's find out what email deliverability is and why it matters.
Email deliverability what it is and why it is important
Email deliverability is the ability of an email to reach the recipient 's inbox . If email communication is not delivered, it cannot be read, and therefore has no value.
Deliverability is important for businesses that send emails because it increases the chance that their emails will reach their recipients.
Having good deliverability also means that people are more likely to read your emails , click on links, and take the actions you want them to. That's why you should do everything you can to prevent them from ending up in spam. But what happens in this case?
What is spam and why does an email end up there?
Spam (or spamming ) is a form of unwanted communication , sent in bulk, which may contain advertisements, malware or harmful links. To protect users, email hosting services have adopted automatic mail sorting systems. In this way, unwanted emails are identified and grouped into a separate folder.
Emails can end up in spam for many reasons, including irrelevant content, an unauthenticated sender address, a sender IP address previously reported as a spam source, too many emails sent to the france telegram mobile Phone Number list same recipient, and so on.
What are the factors that influence email deliverability?
There are many factors that influence the deliverability of an email. These include:
the quality of the content
Sender authentication
the sending frequency
Inbox optimization
using sender account details
Recipient list cleaning
How to Prevent Your Email from Going to Spam
To avoid your emails ending up in spam , you need to follow some good tips.
First, you need to make sure you have quality content for your emails. Second, you need to use authentication tools to ensure that the sender is trustworthy. Finally, you need to maintain an adequate sending frequency .
You also need to maintain a good reputation for your sending IP address. This will help ensure that your emails are delivered to the recipients.
