Why did some segments re-engage while others didn't

B2C Data Innovating with Forum and Technology
Post Reply
Rajulk985
Posts: 109
Joined: Tue Dec 17, 2024 3:23 am

Why did some segments re-engage while others didn't

Post by Rajulk985 »

Messaging: Test different headlines, CTAs, value propositions in your re-engagement messages across all channels.
Timing: Experiment with when you initiate re-engagement after a lead goes cold (e.g., 15 days vs. 30 days).
Offers: Test different incentives (discount vs. free resource vs. personalized call).
Channels: Compare the effectiveness of Telegram bot, email, SMS, and retargeting ads for different segments.
Analyze Reasons for Success/Failure:

Was the message truly relevant to their past interest?
Was the offer compelling enough?
Was the channel appropriate?
Refine Your "Cold" Definition:

Based on your re-engagement results, adjust your definition of "cold" lead. Perhaps a lead is truly cold after 45 days, not 30.
Segment for Future Prevention:

Insights from re-engagement can inform your initial nurturing uk telegram mobile phone number list sequences to prevent leads from going cold in the first place.
Phase 5: Ethical Considerations & Privacy Compliance in Re-engagement (Bangladesh Focus)
Re-engaging cold leads requires utmost care regarding privacy and permission.

Strict Adherence to Consent:

Principle: You must have a clear, documented record of consent for all communication channels you use for re-engagement. If a user only consented to Telegram messages, do not email or SMS them without new consent.
Bangladesh Context (2025): The draft Personal Data Protection Ordinance, 2025 (PDPO) will likely strengthen consent requirements for processing personal data for marketing purposes. Existing laws like the Digital Security Act (DSA), 2018, also contain provisions on unauthorized access to information and electronic communication.
Post Reply