Communications Director: Duties
The 21st century dircom has a series of responsibilities that we want to review here:
Investor relations : based on financial communication and knowledge of the social and geopolitical context.
Marketing and advertising strategy : You will be responsible for product development, advertising and sponsorships.
Corporate communication : the dircom manages the relationship with employees, the media, social media and clients.
Reputation : This is one of the most important overseas chinese in uk data functions of the communications director, as it protects the reputation of a company. To do this, it is necessary to analyze reputational risk, use metrics and indicators, execute management models and correctly define the stakeholder map .
Sustainability : Companies with a future are sustainable, and the work of a communications director includes establishing social programs and developing sustainable products and services.
Identity and branding : This involves correctly conveying the brand's identity, purpose, vision, mission and values.
Generate content : through storytelling , the communications director is responsible for creating a narrative around the brand in order to generate content.
What qualities does a dircom have?
As we were saying, the work of the communications director or dircom has changed dramatically in recent years, and those who were previously perfectly suited for the position could be at a serious disadvantage now. With the digitalization of communication, everything has changed and what the communications director does must be in line with this evolution. Therefore, if you think that this is your future, we highlight some qualities that you must have if you want to be the communications director of the 21st century:
Be digital : it is not enough to know what it is or to have read about it, it is important that you are digital. That you handle yourself well on social networks, blogs, digital media and everything that has to do with this environment.
Be ethical : and not just say you are. The work of the communications director becomes important here, as he or she must achieve an ethical, transparent, sustainable company that gives real importance to Corporate Social Responsibility.
Speaking English : Although it is increasingly assumed that professionals know the global language, it is common to find many people who are not able to communicate in this language. In the globalized world in which we live, this is your main tool for communicating with your environment.
Understanding the media : and knowing how it works. Although they are losing the relevance they once had, their influence is still sufficient to help or affect the reputation of brands.
Understanding advertising and brands : since the image is one of the most important aspects of the company and the dircom is responsible for preserving it.
Mastering content and making it known : information is still the power, but it now flows through new channels. Knowing these channels and knowing how to move information in favor of the company's interests is a very important part of what a communications director does.
Be a great PR person : because one of the most important tasks of the dircom is to establish good relationships with the media, clients, investors, etc.
If you want to become a true communications director, there is a wide range of academic courses aimed at achieving your goal, such as our Master in Digital Communication .
