Definition
'Protocol' is a series of rules and regulations that set the guidelines for the organization of different types of events and ceremonies , and allow them to be ios phone number data carried out efficiently and rigorously, with due respect for tradition and the social and ethical conventions adopted in each case.
Based on this broad definition, literally anything can be part of the protocol. But such a broad definition is exactly what we are not interested in. So let's leave aside all those issues that are resolved with good planning (call, guests, program, etc.) and the basic rules of education.
In this sense, it goes without saying that most B2C events , which involve the interaction of a brand with the final consumer, by their very nature lack content that can be subject to a specific protocol. Except, perhaps , for some very specific cases, which involve celebrities . Let us imagine that it is, for example, the presentation of a pair of sports shoes designed by a famous basketball player. The presence of such a media figure, who can mobilize a large number of fans, will undoubtedly require some protocol guidelines to guarantee the minimum order and stipulate the interaction of the character with the public. Otherwise, the corporate event in the mass consumption segment is governed by the basic rules of common sense .
Corporate business events
In the case of corporate events , especially those with an international presence, we go straight to the other extreme . Here, the company's image depends on strict compliance with a protocol. And any mistake, however small, would be enough to tarnish it. For this reason, it is important to have a professional on the team managing the project who knows the business protocol applied to the organization of formal meetings of all kinds inside out .
Any detail can be important . From how the welcome ceremony is organized, to the way in which the guests are seated. From the order of speech, to the times stipulated for the interventions of the participants.
And of course, your team's protocol officer should be in constant contact with their counterpart on the client side to have all the details ironed out from the start.
Another important aspect to consider is the presence of international guests . As a rule, geographically close cultures do not differ greatly. However, guests from, for example, Southeast Asia or Africa may require special protocol measures.
Just to summarize some of them. When it comes to Chinese guests, punctuality is especially important. The highest official must always be the first to be greeted. And pointing at something with a finger is considered rude, and should always be done with an open hand. But with the Japanese, for example, a gesture with an open hand and palm up means a refusal. So be careful. In general, gestures and body language have very strict codes in Japanese culture. Therefore, if you have international guests, look for a protocol specific to their business culture . This information is abundant on the Internet.
