You see an ad: "blenders with free shipping".
You click on it but the ad doesn't take you to db center whatsapp number a landing page with several blenders, but to the site's homepage.
Homepage example
What do you do then? You go back to Google to find a page that is 100% about blenders.
The page has a bad design
Poor design can destroy your bounce rate. People judge your site primarily by design and only secondarily by content.
So if your site looks like this...
Ugly website
...you can expect a very high bounce rate .
Your page has a terrible UX
Yes, your site needs to look great, but it also needs to be super easy to use. The easier it is for users to read your content and navigate your website, the lower your bounce rate will be.
The page gives users what they are looking for
That's right: not all bounces are "bad"—in fact, a bounce can be a sign that your page gave someone exactly what they wanted.
For example, let's say you're looking for a new baked eggplant recipe.
You arrive on this recipe page:
This page contains everything you need to make this recipe: ingredients, detailed instructions and pictures.
So, as soon as you put the eggplants in the oven, close the page.
While this single-page session is technically a “bounce,” the user isn’t leaving the page because the site has bad design or UX, but because they get what they need.
