This blog presents 5 strategies for collecting video reviews from your customers.
Why video reviews?
Video content is king when it comes to marketing tactics right now. Just look at the success of Youtube, TikTok, Instagram Reels, etc.
Video testimonial statistics prove that video influences the jamaica phone number list purchasing decisions of B2B customers and buyers alike. The phenomenon is based on social proof , a psychological effect that causes people to imitate the behavior of others in new situations.
Social proof works for written reviews too, but video reviews (and video testimonials ) have an even greater effect because they appeal to our emotional side.
Video reviews get results, and we have proof of this from our own customers. Plus, Unbounce found that replacing written reviews on your landing page with video testimonials dramatically increases your conversion rate.
video review statistics
You may think that getting testimonial videos requires a lot of work, time and money on your part. You may have to hire a recording team, organize a session, edit the video…
That's not true.
Nowadays, there are solutions like Trustmary that allow you to request review videos remotely and automatically. Review video forms can be sent to customers via email using trigger events or even embedded on your website.
After collecting your video testimonials, you can feature them on your website, social media, and other marketing channels.
Why not give it a try?
KNOW YOUR CUSTOMERS
Collect feedback, turn it into reviews, and share it with the world!
Create a free survey
Marko Koponen
SuComIT, CEO
The service works well and helps us analyze our own work. In addition, Trustmary's customer service works very well and we get help when necessary with questions related to the product.
Onni Hietalahti
Relion, Chairman
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Kyle Turner
Windward Software Systems Inc
Trustmary Reviews
We are able to capture testimonials at the right moment and have found some pretty creative ways to utilize them using the tools that Trustmary provides.
Hanna
Audmet Oy
Trustmary Reviews
An easy and powerful tool to collect and share recommendations and measure customer satisfaction at various meeting points in the online store.
Satu Järvenpää
20520, Enefit Oy, Assistant
Trustmary Reviews
Great tool to get feedback from customers.
Tuija Parpala
Disturb Scandinavia, Marketing Manager
Trustmary is easy to use and versatile. Through it, we get valuable information from customers in an agile way. We recommend!
5 Strategies for Getting Video Testimonials
Whether you use video review software or not, here are 5 different ways to get review videos from your customers.
1. Contact those who left a text review
If you collect text reviews, you can request a video review from customers who have already given you a written review.
Remember to highlight the importance and usefulness of the video, especially for other customers.
An example message:
“ Hello Charlotte!
We were very happy to see that you left a review about the shopping experience in our online store. Your feedback is valuable, and we always love to see that our customers are having a good time
Did you know that you can also leave a video review? These are very useful for other customers, because they can see the item in real life.
If you want to help others find the best products and the right combination right away, feel free to click the link below and leave a video review: link.
Have a good day! "
Pros of this strategy:
The customer already knows what to say in the video review.
They have had time to try the product after the first review.
You know who to contact and who could give a video review.
It is possible to automate the video request if the software is used.
Cons of this strategy:
It is problematic to reach customers afterwards.
The customer may not be interested in leaving another review – they believe their job is already done.
For this to work, you need to be able to identify the customer from the first review (if it's anonymous, you won't know who it was).
2. Ask for video reviews on social media
If you have a loyal customer base , you can communicate your desire for video reviews through social media.
It can be beneficial to highlight that the customer gains visibility for their video or social media channel, if they allow you to share the video.
Especially if it has something to do with fashion or creativity , people are eager to share how they use your product.
In the case of B2B companies, the brand can have positive visibility through your channels.
You can display the request on social media, so that it reaches customers who are already there. Imagine sending a request by email and realizing that few customers use the social media platform in question…
Sample message:
“Do you appreciate our brand?
Please share your thoughts with a video
We ask you to provide a short video review (max. 1 min) to be shared on our social media channels. Show off your creativity and style!
Share your opinion with the hashtag #YourBrandedHashtag”
Pros :
You don't have to interrupt anyone's day with an email or a phone call.
The most engaged customers are more likely to see your social media post → they are also more likely to leave a video review.
Cons :
What is a pro is also a con: it is not personal enough and customers may not feel as motivated to give reviews (especially B2B).
It's not really possible to leave anonymous reviews, and people can be shy about sharing their thoughts.
3. When collecting reviews, offer options
What if you didn't have to ask for video reviews separately?
If you use Trustmary's review software, you can request both written and video reviews using the same form.
Simply add an additional question type to the review form, and that's it.
Video review software allows your customers to record a video directly on the form using their current device or download a previously recorded video.
Pros :
People can decide whether they want to give a written or video review.
If you request a video review after the customer has written a regular review, the customer already knows what they can say in the video review.
The video can be recorded using a mobile device or computer and is automatically sent to your reviews folder where you can share it.
Cons :
