If your answer is yes—to any of the questions—then you have a message to communicate… and an audience to reach!
You can think of email marketing as a highway: the fastest, most direct way to reach your audience with a message.
That message will have a persuasive touch, of course. Because you want to tell your story, strengthen your brand, convince someone of something and, ultimately, sell… or not?
Then you've come to the right place. Because email marketing helps you nurture the relationship with your audience and, of course, generate more sales.
In this article we will tell you everything you need to know to get off latvia phone number data to a good start in the world of mailings. Among other things, you will learn:
● What is email marketing (and let's break down the definition to understand it).
● What are the benefits of email marketing? Or, in other words, how exactly does it help you get more sales?
● What types of email marketing campaigns are there? Because there are many and you need a certain variety to get the most out of them.
1 What is email marketing and what is it used for?
2 What is email advertising?
3 Differences between email marketing and e-mail advertising
4 What about eblast? What is eblast?
5 Why do email marketing?
5.1 #1 Email marketing generates sales
5.2 #2 Email marketing builds trust
5.3 #3 Email marketing generates loyalty
6 Types of email marketing campaigns
6.1 1. Informative emails
6.2 2. Promotional and sales emails
6.3 3. Newsletters
6.4 4. Transactional emails
6.5 5. Follow-up emails and sequences
7 Email Marketing Tips
7.1 Don't buy lists
7.2 Send relevant content
7.3 Make frequency your ally
7.4 Balance texts and images
8 Segmentation Strategies in Email Marketing
8.1 Demographic segmentation
8.2 Geographic segmentation
8.3 Behavioral segmentation
8.4 Segmentation by interests
9 Important Metrics in Email Marketing
9.1 Opening rate
9.2 Click-through rate
9.3 Conversion rate
9.4 Casualty rate
10 Popular Tools for Email Marketing
10.1 Mailrelay
10.2 Mailchimp
10.3 SendinBlue
10.4 Acumbamail
11 Conclusion
What is email marketing and what is it used for?
The simplest possible definition of email marketing would be this:
«Email marketing is the sending of persuasive messages via email.»
However, this definition of email marketing tells us the what but not the why. So let's fill it out a bit to understand its purpose.
«Email marketing is the sending of persuasive messages via email to connect with an audience and provoke a response from them. It seeks to generate greater awareness, trust, commitment, satisfaction and loyalty from the consumer. And all with one goal: to influence the relationship between the brand and its audience to improve the commercial result.»
