Use your product page or landing page to give your customers an idea of what the product will actually look like
Warby Parker is a D2C eyewear brand that’s had a lot of success with their innovative “Home Try-On” program, allowing customers to try multiple frames before making a final purchase.
They also offer virtual try-ons on their product pages.
Use your product page or landing page to numéro turc whatsapp give your customers an idea of what the product will actually look like
When you create product pages that give your customers a sense of what your products will look like in real life, you’ll have a lot more happy customers and a much lower return rate.
If the virtual try-on concept won’t work for you, you could try using animated images to give customers a better understanding of what your product looks like and how it performs.
9. Casper
Use social proof to encourage people to make at least the minimum purchase
Casper is a well-known mattress and bedding company. Their product pages feature informative details about the materials used and their sleep technology. They also promote their “100-night trial” offer and include upsell offers underneath the size button.
Crucially, they also provide plenty of social proof in the form of ratings and customer testimonials.
Casper sharing user-generated content and social proof on product pages
What can you learn from it?
Sharing customer feedback that casts your products in a good light is a great way to increase your credibility among first time customers. After all, these customers don’t have any experience with your brand, so they don’t know whether to trust what you say about your own products.
However, featuring what your customers say about you on your product pages can help address these concerns.
