Every day you have more sales channels at your disposal--from traditional advertising to very sophisticated techniques for attracting potential customers online. The problem is that you don't have enough resources to do everything, and you have to decide which is the best acquisition channel for your company.
Should I get into advertising? Is it worth russian ka contact number whatsapp spending money on Google Ads? How many customers can I get with online marketing? Let's take a look at all the options you have to attract customers to your business, and some tricks to get potential customers.
Before you start looking for clients, first things first: what is your acquisition strategy?
The acquisition strategy helps you define your ideal client and what you want to achieve. Not everyone who finds your business will be a suitable client - you will find prospects outside your target price range, or who are not a good candidate to consume your product or service.
So before you start marketing and going out to find new clients, you need to answer the most important question:
What kind of clients do I want to get?
An exercise you should do to identify your ideal client is to create a buyer persona . That is, a representation of what your best client would be and what would fit perfectly with the services you offer. This way you can more easily plan your acquisition strategy.
Creating a buyer persona is easy, all you need is paper and pencil. All you have to do is write down the characteristics of what your star customer would be and define the profile of this fictitious person:
Their average age
The level of studies
Its geographical location
The main problems faced
The places you usually frequent
Just like your strategy, you will define your buyer persona over time. Each client you have will help you know if your theory fits with what people perceive when you go out to attract prospects.
Recruitment channels
Another part of your strategy is to distinguish between the channels of acquisition you will use. As a general rule, you are not going to be able to be everywhere--many of us would like to have that kind of budget to buy all the advertising we need. Instead, you will have to choose wisely and focus on the media that works best.
And you can only do this in one way: by testing your strategy and making incremental improvements.
Chances are your advertising won't be very effective at first - you'll waste money and spend your budget without getting much results. That's why strategy is important.
The point of having a marketing plan is that you can run a series of campaigns to invest in advertising, measure the results, adjust your strategy, and start again. Marketing and advertising is about discovering what will bring you the most profit.
Define your strategy
You don't need much to define a strategy. You can use paper and pencil, use an Excel spreadsheet, or even use Vendomia's documentation tools, but the important thing is to write down what you are going to do.
