That doesn't rule out smaller brands or even B2C brands, though. As AJ says, "It's possible to have success with lower LTVs as well, depending on how efficient your ads, testing, and optim italy number for whatsapp ization are." And he notes that there may be niche uses for B2C brands trying to recruit, or those in financial, travel, or luxury goods industries.
TL;DR: LinkedIn is fantastic for B2B brands. B2C brands might benefit if recruiting or selling products and services that are adjacent to users' professional lives (like how they manage their income or their vacation time).
Let’s get real — LinkedIn Ads can be pricey compared to other platforms. AJ explains it well: "One thing everyone needs to know is that LinkedIn Ads are pricey, compared to other forms of media."
The cost of advertising on LinkedIn varies depending on factors like competition, placement, and objectives. For example, if you’re targeting a high-demand audience, you’ll pay more.
Here are some average cost benchmarks:
Cost per click (CPC): $5-10
Cost per 1,000 impressions (CPM): $30-35
Cost per send (CPS) for Message ads: $0.50-1
Your actual costs might be higher or lower, depending on the factors described above.
Monthly ad spend
LinkedIn ads require a minimum daily budget of $10 (around $300/month). While that’s the base, getting significant results on such a low budget can be tricky. One click a day might not cut it if your conversion rate is around 5%.
