And there’s plenty of data to make it clear that cell phone number list publishing more often, publishing earlier, and publishing better is a surefire way to succeed in inbound marketing. Companies that publish 16 or more blog posts per month get nearly 3.5 times more traffic and 4.5 times more leads than those that publish 0-4 posts per month, according to a benchmarking study by HubSpot .
Companies that use social media effectively do so to increase brand exposure (88%) and report increased traffic to their websites (78%), according to a study by Social Media Examiner.
3. The blog has no return
A blog should talk about the industry, trends and provide answers to potential customers' problems rather than corporate news. It's about becoming a source of authority and building a relationship based on trust .
If it is not working as it should, you should look for the following problems :
It's not meant for conversions . You need to provide extra information that can be accessed through a form and a landing page. If you have great content that doesn't lead anywhere, you're wasting your resources.
Only speak in the first person . If your blog is about your organization or your products and services, you are missing out on the opportunity to attract and educate potential customers with top-notch content.
Your content is poorly formatted and not optimized . Having low-quality content is worse than having none at all. To achieve this, it must be carefully written, have an appropriate visual format, and be optimized with links and around long-tail keywords .
