Marketing, TikTok, Advertising, Paid Ads
If you love diving into social media and think a career in it could be fun, the role of social media coordinator might be perfect for you. It’s more than just scrolling through TikTok or Reels — it’s about playing italy whatsapp number list a key role in a brand’s marketing team and driving social media success.
Curious about what a social media coordinator does day-to-day? Let’s explore how they help keep a brand’s social media presence running smoothly and engaging with audiences.
A social media coordinator is someone who executes the day-to-day operations of a brand’s social presence — they are usually just starting out in their careers. While more senior roles might develop a social media strategy, a coordinator’s main focus is on executing that strategy. They take care of daily tasks and workflows like content creation, scheduling, and community management, which are essential but do not always require advanced strategy.
A social media coordinator role is typically an entry-level position requiring 1-2 years of experience — that can include internships, freelance work, or previous roles in marketing or social media. Formal education isn't always required, but a bachelor’s degree in marketing, communications, or a related field is often preferred.
Social media coordinators might be brought into a company for two main reasons:
The company is small, and their social media presence is relatively simple. They don’t need a multi-person social media team — they are looking for someone to keep their accounts up and running (and ideally generate some growth).
The company has a larger marketing team and/or a special focus on social media in their marketing strategy. They need a coordinator to support social media managers or other more senior roles, so these people can focus on strategy, analytics, and campaign development while the coordinator executes the daily tasks.
What does a social media coordinator do?
Let’s look at a few of the most common tasks a social media coordinator takes care of:
Manage the social media content calendar: Coordinators work closely with social media managers, specialists, or strategists to plan content for different platforms, ensuring posts are scheduled to align with product launches, campaigns, or current events.
