As a marketer, you can use influencer marketing to reach new audiences and increase brand awareness, website traffic, and sales . The tactic involves finding suitable influencers and encouraging them to tell their followers about you.
The reality is that you probably come across free korean number for whatsapp influencer marketing collaborations every time you log on to social media.
Have you ever noticed that a popular account you follow, for example, on Instagram has hashtagged #Ad in a post?
Instagram Influencer Example
This is essentially influencer marketing – a collaboration between a brand and an influencer to promote a product to an audience, increasing awareness and affinity for the brand.
The tactic is often confused with other types of marketing, partly due to a crossover between different approaches, but to truly understand what influencer marketing is, you need to understand how it differs from other approaches.
There is, ultimately, an overlap between influencer marketing and word of mouth , simply because both tactics rely on getting other people talking about your business.
Where these differ is in the relationship that exists between the company and the person who is spreading the word and talking about the brand or product.
Influencer marketing typically involves a brand providing an incentive (financial or otherwise) to the influencer. The influencer tells their followers about a product or service because they will be compensated for doing so, either with money or goods.
Conversely, word-of-mouth marketing occurs when people tell others about a business because they want to share their experience.
The result is similar but one tactic results in compensation, the other does not.
