Benchmarking Your Email Performance

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The bottom point of the inverted pyramid should feature the cta, which tells the reader what they should do next with the information they just learned in the email. These three elements of the inverted pyramid – heading, supporting details, and cta – should be placed in a way that enables the reader to easily and quickly grasp the purpose of the email and take the appropriate action. This is especially important for emails on mobile. The smaller screen size means that all the elements of the email should be placed close together so they can be viewed in relation to one another and the flow of the email is not lost.

Crafting your email content whether a blog, social media post, or email, the argentina email list 4.8 million contact leads content must be meaningful to the audience to be effective. Here are a few guidelines for how to craft great content specifically for emails. Be relevant: always consider your recipients first. Why are you sending this email? Does it address what they want or need? Is it relevant to their pain points or problems? Focus less on selling, and more on what the customer wants to hear. Send emails that tap into the minds and hearts of the target audience, rather than ticking the company’s internal boxes.



Set a content hierarchy: follow the inverted pyramid concept discussed above. Make sure your readers understand what the email is all about – the what, why, and how – after just glancing at it. That’s how quickly you want the recipient to internalize your email message. Make sure the most important content is at the top, and that the content is logical and flowing as the email continues. Tell a story: a great story doesn’t need a whole book or script. Email is an effective medium to present an exciting or interesting narrative to your target audience.