It describes the first stage of forming a digital marketing strategy

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There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on the use of digital interactive media includes:Clear and transparent mechanisms to enable consumers to choose not to have their data collected for advertising or marketing purposes;Clear indication that a social network site is commercial and is under the control or influence of a marketer;Limits are set so that marketers communicate directly only when there are reasonable grounds to believe that the consumer has an interest in what is being offered;Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them;Special attention and protection for children.


[85]StrategyPlanningDigital marketing planning is a term used venezuela email list 2 million contact leads in marketing management. for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[86][87] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.



[88]Stages of planningUsing Dr. Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy, and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[88]OpportunityTo create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant, and Time-Bound) objectives.