How to Optimize My Website for Voice Search
It is important to come up with effective SEO practices to optimize your website. However, with the emergence of these new technologies, it is time to make adjustments in order to be visible, even when the search is done by voice.
So, take note of the following keys:
1. Change the focus of keyword research : with the oral search system, you must focus the keywords towards the conversational field, whose style is more natural and informal.
So, to work on SEO with the goal of standing out in voice search, it is beneficial to work on “long tail” keywords .
The term “ long tail” is also used to refer to web positioning strategies, which aim to reach different niches using more specific keywords, aimed at a more specific audience.
2. Design pages with answers to FAQs
Knowing what your customers' frequently asked questions are will give you the ability to create a page with answers to those questions, allowing you to attract people through the use of voice search.
To know for sure what the frequently asked questions are, you can:
-Ask your sales representative or customer service representative to oil and gas email list document the questions they receive, or even through social media.
-Analyze in Google Search Console which keywords are related to the questions that are most frequently asked and prepare the answers.
Currently, Google Assistant, as well as Google Home, reads out featured snippets when answering voice queries. Therefore, it is important to focus on achieving “position zero” in the search engine.
Although there is no specific method to achieve this position, there are some keys that will allow you to improve SEO for voice search.
These are:
-Write an interesting copy as a title: make sure your page is well optimized. To do this, the content must be interesting, your meta tags must be optimized, as well as your link building strategy .
-Answer specific questions: It is suggested that you include the question as H2 and answer it directly in the body.
- Respond concisely: Use appropriate language, depending on the topic and the audience. Develop a clear response that is easy to understand. To do this, you can consider lists, which usually work very well in snippets.
