Businesses can send customers personalized content and special offers to build a loyal community around their brands. Plus, emails have a way higher engagement rate compared to social media posts.
But here's the problem: how do you grow that list without driving your vp financial email lists website visitors crazy with annoying pop-ups?
Pop-ups have a bad reputation for being intrusive, but if used strategically, they can improve user experience and increase your email signups.
What makes pop-ups so annoying?
Before we get into the procedure, let’s talk about why pop-ups have such a bad reputation. Most people hate them because they often interrupt their browsing experience.
You're reading an interesting article or shopping online and BAM! A pop-up appears out of nowhere demanding your attention.
Still, the problem isn’t pop-ups themselves, but how they’re used. A well-designed and well-timed pop-up can be a game-changer. The key is to use them in a way that adds value to your visitors’ experience rather than detracting from it.
The art of timing pop-ups correctly
Immediate pop-ups are like that overeager salesperson. They're intrusive and can scare away potential buyers before they've even had a chance to look around. Your visitors need a moment to breathe and see what you have to offer.
Wait for user participation
What is the solution to this pop-up dilemma? Simple: patience. Wait for your visitors to interact with your site before showing them a pop-up.
Let them scroll down a bit, explore your content, and get a feel for what it's all about. Here are a couple of strategies to determine the right time:
Displacement
Set your popup to appear after the visitor has scrolled down about 50-60% of the page. This way, you know they're interested enough to keep reading, and your offer won't feel like an interruption.
