Would you be able to react fast and prevent a catastrophic avalanche of negative reactions and comments damaging your online reputation or burying your business alive?
A crisis can occur at any time to anyone. It has already brazil whatsapp number list female happened to such well-known brands as KFC, Pepsi, Adidas, Netflix, Dove, and others.
Discover the hidden potential of social listening in crisis management and expand your arsenal of tools and techniques on how to use it effectively when the stormy weather breaks out.
Why Social Listening Is Essential for Crisis Management
Let’s first enumerate the different types of issues that tend to roll out into crises:
Remember the story about the Corona beer in 2020?
Let us remind you.
Media outlets picked up the survey results featuring 38% of beer-drinking Americans who would refuse to buy Corona beer under any circumstances amid the COVID-19 outbreak.
The brand brushed off this misinformation later. The sales of Corona beer didn’t sink. However, the search term “corona beer virus” and the hashtag #coronabeervirus were both trending at that time.
