Crisis communication is the process of gathering, processing, and disseminating information in times of catastrophe.
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Read 3 Powerful Good Crisis Management Examples.
Why companies need a crisis communication action plan
Crises are newsworthy – that’s why brands need to develop strategies to be able to react to negative information more quickly and effectively. Even if you think there’s little chance of your brand encountering a crisis, you shouldn’t neglect the risk. As said, it’s better to be safe than sorry.
strategies to be able to react to negative information
Strategies to be able to react to negative information
Crisis communications examples of prevention techniques include pre-crisis, in-crisis, and post-crisis actions. The right strategies combined with powerful media monitoring tools can help your team at every stage of the process.
