Synthesis and Design

[billal hossen]

Concise emails are generally best if most of your readers are using mobile devices. Additionally, elegantly designed emails have an added advantage over those that don’t.

Choosing the layout
People are more likely to read your links, follow your calls to action, and visit your site if it is built with responsive design techniques , or if your newsletter is also designed for mobile reading. 25% of people surveyed are familiar with responsive design.

When it comes to layout, you might think that a single-column layout is more suitable for mobile viewing, but this isn’t actually true. Half of the people in the survey knew that you can double-click to expand text to fit the screen, but few actually use it. Double-clicking doesn’t give you much control over text expansion and is often triggered by accidentally tapping on a photo or link. When zooming is needed, most people prefer to pinch the screen to zoom text to a comfortable reading size. Zooming in on a single-column mobile email often leads to left-to-right scrolling while reading, which can be distracting and is seen as interrupting the flow of an article.
A multi-column layout may be more mobile-friendly. This allows the france telegram data reader to zoom text to a comfortable reading size, avoiding awkward sideways scrolling.

In addition to using columns, there are other ways to design emails with distinct sections to make them easier to read on mobile: an appropriately sized header, dividing lines, numbered paragraphs, or even an image that outlines a block of text, as long as it is small and not overwhelming or heavy.

On a mobile screen, the ideal solution is one where the email fills the entire screen, regardless of whether the phone is oriented vertically or horizontally. Media queries allow you to change the width of an email by considering a percentage of the width of the mobile device's screen. In this case, a single-column layout is the best solution.

Text size
It may sound like a cliché, but many readers have difficulty reading very small text on mobile devices. Apple's recommended size is between 17 and 22 pt. A larger text size makes it easier to read on mobile.