Marketing 2020: 6 trends to keep an eye on

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2020 has arrived well, ending the challenging 2019. But just because the year has turned doesn't mean the world has stopped changing rapidly. The most restless minds are already looking at the next marketing trends for 2020. And after much research here and around the world, we have brought some that are worth keeping an eye on and trying out.

1. Chatbots
What was promised in 2019 is expected by consumers in 2020. People are increasingly impatient and increasingly expect real-time solutions, anywhere, anytime.

Average time consumers expect to respond on social media
marketing 2020
Smart Insights Research, 2019
However, maintaining a 24/7 customer service structure is extremely expensive and unfeasible for most companies. That's where artificial intelligence for customer service comes in. Today, there are several platforms like NeoAssist that understand questions and provide accurate answers, whether through text or rich content like videos (and we can help you here), infographics, or images. All to make the relationship with the consumer as clear as possible.

Through machine learning , this type of tool cambodia phone number data learns from each new interaction and makes responses increasingly accurate and targeted. There are more complex cases that can be directed to humans, but after the artificial intelligence filter, the volume drops significantly and the costs become much more in line with reality.

2. Private messages
According to a survey conducted by Facebook itself in 2018, more than 70% of people in Brazil prefer to communicate through private messages like WhatsApp rather than by phone, email or contact form on the website. With an installed base of more than 1 billion users, WhatsApp is the most comprehensive private messaging platform in Brazil. It is more popular than Facebook, which has more than 127,000,000 Brazilians on the platform.

The trend is for these networks to advance in financial services, for example, as is the case with WeChat in China, which carries out financial transactions within the app itself and offers convenience to its users. So it is quite likely that some moves by WhatsApp will occur in this direction. In addition, convenience also applies to paying bills, receiving faster service, and solving problems. Therefore, as a trend, it is worth preparing your business to meet these demands in the most automated way possible.