To gain more and more organic traffic, companies use several strategies. The most important of these is SEO for B2B. This practice, which is included in Content Marketing, helps businesses gain more visibility in search engines.
By using this form of organic growth, companies end up attracting more customers and sales, which culminates in positive performance at all stages of the sales funnel.
But, to develop these strategies, it is necessary to keep in mind that there are differences in relation to SEO aimed at B2C.
To be successful in organic traffic, it is essential to know how to plan and produce content targeted at companies. Follow this article and we will help you better understand SEO for B2B!
SEO for B2B
The SEO strategy for B2B (Business-to-Business) aims to help companies attract more visitors to their pages through organic traffic.
Carrying out good planning and executing it in the best way can result in excellent positioning in search engines , such as Google.
And this happens when the company manages to reach more and more users, using content marketing and the main pillars of Search Engine Optimization (SEO): technical SEO, on-page SEO, off-page SEO and Content.
Since we are talking about B2B, these users are companies that offer products, solutions or services to others.
Therefore, it is necessary to understand the main differences el salvador phone number data between developing SEO for B2B and SEO for B2C (companies that sell directly to consumers) so that your digital strategies result in good returns.
Differences between SEO for B2B and B2C
The main difference between B2B and B2C SEO is the target audience. After all, the company will be selling its services or products to professionals who are involved in the market.
The vast majority of them are directors or business owners who, before buying, need to be convinced that this opportunity is the best for their business.
Furthermore, as it is a more complex decision, they end up coming into contact with other sectors of the company.
In B2C, the purchasing decision falls to just one individual: the end consumer.
In addition, B2C companies can conduct target audience research and reach one, two or three personas. In relation to B2B, the company conducts a more detailed study and can produce content for several personas.
Target audience is one of the differences between B2B and B2C SEO, but there are others:
Complex sales funnel
If there is a need to know your target audience in a sales funnel for the end consumer, imagine when we talk about business-to-business sales.
In addition to knowing your interests and behaviors, it is necessary to work on an integrated system that guarantees the security and usability of the business.
The company needs to convey ideals and values that are similar to those of the purchasing business. It also needs to demonstrate that it is present at all stages of the sales funnel, facilitating interaction between all those involved.
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