10 resolutions to take to communicate well on the Internet and Social Networks

[tonmoypramanik]

Communicating on the Internet and social networks cannot be improvised. If you want to use the web and social networks to generate leads, attract new customers and develop your turnover, it is important to define and implement a relevant strategy.

You are often aware that it is not enough to publish from time to time on social networks to obtain results. However, with your head down and taken up by your daily life, you do not take the time to carry out regular and thoughtful actions and communicate on the web only when you have a few minutes.

Today, let's finally take the time to think about your strategy and see the good resolutions to make to communicate effectively on the Internet and social networks.



Resolution #1: I set myself PRECISE goals

If you want to get results from communicating on the Internet and social networks, peru email list you must first know precisely what you expect.

The purpose of this reflection is twofold for your web communication : first, depending on your objectives, the actions to be implemented will vary. In addition, having precise objectives will allow you to define indicators to follow to verify that you are on the right track.



Resolution #2: I analyze each of my actions

This resolution is a continuation of the previous one. Now that you have specific goals to achieve, you must analyze each of the actions you take to verify their relevance.

To do this, you simply need to translate your objectives into concrete indicators that you will monitor in real time: number of visitors to your website, number of fans on social networks, engagement rate, etc. The list is almost endless.



Resolution #3: I keep myself informed of developments and best practices

As you know, the world of the web and social networks is evolving at high speed, regularly disrupting the expectations and behaviors of your consumers.

To communicate effectively on the Internet and social networks, it is important to regularly monitor developments and best practices, particularly by examining the communication actions of your competitors or the content popular with your consumers.



Resolution #4: I become altruistic

The Internet and social networks have revolutionized the expectations and behaviors of your consumers. Now, your consumers prefer to search for the information they need to make a purchasing decision themselves and no longer want to see it imposed on them in communications they have not requested.

Overwhelmed by content and promotions on the Internet and social networks, your consumers no longer expect you to sell your offers but rather to show them that you are the right person to solve their problems and achieve their goals.

Communicating on the Internet is not selling: it's helping!
In this situation, to communicate well on the Internet and social networks, you must do everything possible to address the themes and issues that are appropriate for your target audience. The elements of success: altruism, objectivity and creativity!



Resolution #5: I think conversion

Your communication actions on the Internet and social networks must be part of a global strategy and together form a digital ecosystem where your website is the central element.

To do this, each of your communication actions must allow you to achieve an objective and therefore generate an action on the part of your target: visit your website, fill out a form, contact you, buy, etc.



Resolution #6: I work less to earn more

To communicate well on the Internet and social networks, it is important to personalize your communications as much as possible. However, personalizing your messages takes more time than sending a mass communication…

So think productivity and prioritize the most active prospects!

The key to success here is to define elements to follow to determine the prospects who are most active in their purchasing process : news, actions on your publications, the behavior of your prospects on your website, etc.



Resolution #7: I reconcile marketing and commerce

This is a problem we encounter with many of our clients: marketing and sales each work in their own corner.

The consequence? The leads that marketing transmits to sales are questioned by the latter and marketing criticizes the sales performance. Great atmosphere!

To communicate well on the Internet and social networks, with a view to return on investment, it is important that your marketing objectives are correlated with your commercial objectives.



Resolution #8: I really get organized

I regularly host training sessions and conferences on web communication. Very often, participants leave feeling highly motivated and take action the very next day.

However, once the enthusiasm of discovery has passed, everyday priorities take over and actions become less regular...

To avoid this problem and optimize your web communication, it is essential to organize yourself well, in particular by determining an editorial calendar in order to plan each of your communication actions over the next 12 months.

In addition to allowing you to know exactly where you are going, this editorial calendar will have the merit of engaging you and you will be less tempted to prioritize other tasks.



Resolution #9: I stop spreading myself too thin

Do you think that if you are present on all social networks you will have more results? This is a mistake that I also encounter very frequently in business.

Rather than opening accounts on every social network out there, select the social networks that are most relevant to your business .

This will prevent you from scattering your forces and ending up giving up on everything!



Resolution #10: I download the White Paper

Want to learn how to communicate effectively on the Internet and social networks in order to win new customers? Download our white paper!

In this guide, you will find 24 pages of tips and tricks to attract more visitors to your website and convert them into customers.