Business as usual or social network?

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We remember the early days when people on LinkedIn were still "stiff as a board" and always tried to appear as serious as possible. Well, that time is over now. Looking to the future, we can assume that the time of self-congratulation on LinkedIn is slowly but surely coming to an end.

By introducing a video feed, LinkedIn is moving ever closer to other social networks and has strong similarities to TikTok or Instagram. In contrast to the classic dance videos on TikTok, we still see content on LinkedIn mainly about professional topics or personal development. The trend could - albeit slowly - increasingly move towards romania whatsapp resource more honesty aka authenticity on the platform. Because more and more critical voices are being raised about long-established practices, rigid working time models and inadequate company offers: Gen Z has reached LinkedIn and is drawing attention to itself and its wishes in the professional context.

LinkedIn video feed for companies
The LinkedIn video feed – and the associated algorithm change – offers companies a variety of opportunities to improve their marketing strategy.

Employer Brand
The presence of the younger generation gives companies the opportunity to better understand their problems and way of thinking and to use the knowledge gained to position themselves as attractive employers. This can have a positive effect on the current workforce, but also on the interest of future applicants.

Social Recruiting
Social recruiting reaches potential applicants where they are anyway: on social media. On LinkedIn in particular, the target group primarily consists of well-trained specialists who are usually open to job offers. In addition to organic video messages, targeted recruiting campaigns are also suitable for this. If you are interested, we should talk !

Product demonstration
videos are a great way to show new products or services in action. This allows you to show potential customers directly what they can expect from your offer and how they can benefit from it.