It's like, look at this, here's what we did to go drive X, Y, Z results.

[nishat@264]

So if you understand this from your sellers about your audience, your content, you can find the right angle, you can find the right approach.

Daniel Burstein: So you mentioned day I so I got to ask, right? You know, so I agree that you talk about like aligning with sales folks and now we've kind of got this new, I don't know, nut sales for a new member of our team, let's say artificial intelligence. Right. And I wonder, how do you use artificial intelligence in your day to day?

What have you figured out? Because Microsoft, boy, that has been the company that has been at the forefront of this. I mean, I mentioned in the beginning $3 trillion valuation, I think 33% increase in denmark whatsapp resource revenue or something. A lot of this has come from AI. They've really been early adopters, really push this investments and open and all that stuff.

I'm sure there are some conversations you've had with Sam Altman or whatever that you can share with us and share some secret things. But what can you share? Do you use AI in your day to day? How have you figured out using AI as a member of your team to create content to learn about the customer, what have you?

Purna Virji: I will just caveat that those converse and I really wish I had ever gotten to talk to Sam Altman. But that's that's several levels above my pay grade ideal. And from a completely different department. So I'm very happily selected by Cross-functional Partner content team and. So for me personally, like I am, I've been a big believer, right? Even like working at Microsoft, like it's always about what I can do to empower us to do.

And so, for example, how I personally use it is I've been really loving the Microsoft that the Bing image generator that's been super cool. So I've been having to do a presentation or something recently, or if I'm trying to create some posts for social, I'll, you know, it's so awesome to get, you know, put in a prompt and play around and see what that is, whether it is sometimes using like a app like Hemingway, for example.