generalists instead of specialists.
Posted: Mon Jan 06, 2025 9:00 am
1. Startup In the early stages of a SaaS startup, there’s often no defined marketing team. In fact, it might just be the founder wearing multiple hats alongside one other team member who helps execute marketing tasks. As a SaaS startup grows, building a marketing team depends heavily on where the business is in its lifecycle. For instance, the approach will differ if the company is just launching, aiming to reach $1 million in revenue, or scaling between $1 to $5 million. In our webinar, Building a Modern Marketing Organization, Jon Levine, a seasoned Chief Marketing Officer, recommends that startups hire
“You’re looking to stretch people to do multiple tasks at once, like postin g ghana number screening on your social media channels, running ad campaigns on a few channels, and sending out your emails to ensure all basic marketing needs are covered.” Since SaaS startups often operate with tight budgets, the marketing team will usually comprise 4-6 people, including a Head of Marketing (or Chief Marketing Officer) who is a generalist like the rest of the team. This person oversees all marketing efforts, from content creation and customer acquisition to growth strategies and product positioning.
“You’re looking to stretch people to do multiple tasks at once, like postin g ghana number screening on your social media channels, running ad campaigns on a few channels, and sending out your emails to ensure all basic marketing needs are covered.” Since SaaS startups often operate with tight budgets, the marketing team will usually comprise 4-6 people, including a Head of Marketing (or Chief Marketing Officer) who is a generalist like the rest of the team. This person oversees all marketing efforts, from content creation and customer acquisition to growth strategies and product positioning.