Let's give a clear example.
The correct structure of a large shopping site resembles a hypermarket.
It has its own “departments” (product categories), and each department, in turn, has “shelves” with certain groups of goods.
Древовидная структура торгового сайта
In addition, there costa rica phone number library are additional "trust departments": pages with descriptions of delivery methods, a list of guarantees, reviews, etc.
Структура сайта с блогом товарами и описанием доставки
A small shopping portal or brand website may have a less extensive network of parent and child pages.
But hierarchy is needed in any case to simplify navigation for people and indexing of pages by search engines.
Plus, let's separate the concepts of internal and external site structure.
Internal structure is the creation and consistent interlinking of web pages.
Product pages are logically linked to additional pages containing information about payment methods, service, FAQ or contacts.
The internal structure provides for the construction of a horizontal conversion chain.
The external structure of a website is the arrangement and design of the basic blocks on each page: the header, the main menu panel, the page content and the footer.
Sometimes the conversion chain – payment button, order form, FAQ – is placed on the product card page.
That is, the external and internal structure are intertwined.
Let's look at the types of structures in more detail and examples of their use to solve marketing problems.
Internal structure of the site: main types
There are 2 basic types of structures, or methods of interlinking sites.
Let's look at them in detail in this chapter.
Two-level
This is the simplest structure for a small-page site.
It can be used as a basis, for example, when creating a business card website for a novice specialist or a young company.
Двухуровневая структура маленького сайта
Multi-level
In this case, there are several levels of nesting of pages, that is, large categories and subcategories.
Многоуровневая структура сайта услуг
For online stores or large companies that have detailed cases and provide several services, this structure is suitable.
Non-standard multi-level structures
The multi-level "web" structure is typical for product and news aggregate sites. It can be used as a guide when developing a large trading resource.
In this case, there are many 2nd level sections: product categories, brands, new products.
At the same time, 3rd level URLs belonging to different parent pages can organically intersect.
The connecting elements are filters, search for similar products and other options.
Паутинная структура сайта
Examples of additional filters on Tiu.ru
Дополнительные фильтры товаров
A large site may have 2 separate URL branches that target different audiences.
Let's give some illustrative examples.
The resource for employers and job seekers hh.ru includes 2 parallel conversion chains for employers and job seekers.
