Coverage advertising campaigns are expensive

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The developed report is used by employees in other areas to predict the effectiveness of the new mechanics being introduced.

The number of receipts with promotional offers has not decreased.

Conclusion
Incorporating planning meetings into the work process can significantly increase its efficiency. Well-organized, productive vp security email list departmental work meetings contribute to the growth of employee engagement, help to more accurately distribute tasks and better control the process of their implementation. Planning meetings should be viewed not as a formal necessity, but as an additional opportunity to communicate with the team, receive valuable feedback from colleagues and a means of increasing your own effectiveness as a manager.How to calculate the affinity index and what it affects

When investing significant funds in media channels, a business must ensure that the budgets spent will ensure that the advertising message reaches the target audience. How can you determine that the selected advertising mix will solve this problem? The answer to this question is provided by the affinity index.


In this article we will tell you how to calculate it correctly and why, and how to use the results in practice.

What is an affinity index?
Typically, the figures offered in the description of advertising platforms in media kits provide information about the potential reach and general characteristics of the target audience. This data is not always sufficient for decision-making: neither the reach forecast nor the general profile of the audience present in the channel will answer the question "How many real target touches will be achieved thanks to the placement?"

To determine the degree of penetration of the target audience into the channel, the Affinity Index is used.

Affinity Index is a metric that reflects the concentration of the audience to which the advertising message must be broadcast in the channel where it will be placed.

In marketing, the target audience match index is also used to determine potential or existing demand for a brand's products. In this case, the metric determines the correlation between the share of buyers of specific products and their total population.