The main purpose of a local government website is to disseminate information. However, many local governments are facing declining financial resources due to population decline, and are attempting to monetize their websites. In this article, we will introduce two ways to monetize a local government website.
5.1 Google Adsense
Niigata Prefecture has introduced Google Adsense to its local government website.
Google Adsense displays ads by pasting a special code on a website. The content of the ads cannot be selected by the site itself, and varies depending on the content of the page on which it is placed and the browsing history of the user who visits. Revenue is paid to the site administrator according to the number of times the ads are clicked.
Although the revenue generated is not particularly large, it can be uruguay consumer email list seen as an achievement in that the local government is demonstrating its proactive efforts to monetize its website.
Once you install Google Adsense, you can monetize efficiently with little effort and no need to change any settings.
5.2 Free Space Banner Ads
One of the effective ways for local government organizations to monetize their websites is to utilize the vacant space. Some local governments have already started displaying banner ads in the vacant space.
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