Handling Rejections in Telemarketing Scripts

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The FTC charged in a November complaint that Sitejabber collected consumer ratings and reviews for its online business clients at the time of purchase before the consumers experienced the product or service; used these ratings and reviews to inflate its clients’ average ratings and review counts; and provided its clients with the means to misrepresent that ratings and reviews were from customers who had used their products the agency said in a Friday Jan. press release. When announcing the enforcement action in a Nov.

press release Samuel Levine director of the botim data FTC’s Bureau of Consumer Protection said: Platforms don’t have free rein to mislead people about the consumer reviews shown for companies and their products. The Friday press release announcing the approval of a final order said: The final order settling the Commission’s complaint prohibits Sitejabber from making or assisting anyone else in making misrepresentations about any ratings average ratings or reviews it collects moderates or displays. Sitejabber did not immediately reply to PYMNTS’ request for comment.

In a response to the FTC’s allegations posted on its website on Nov. Sitejabber said that the FTC’s allegations relate to the company’s display of point-of-sale reviews prior to updates Sitejabber made in early Sitejabber said that point-of-sale reviews capture authentic feedback about customers’ purchasing experiences; that the FTC announced proposed new rules and updated guides in June that implied that point-of-sale reviews are misleading; and that Sitejabber began separating and more clearly labeling point-of-sale reviews in late when it became aware of the FTC’s changes.