So let’s look at why you should take the time to get your site structure right. There are two main reasons...
The site structure for users
The primary goal of your website is to put your products or services in front of your target audience , your next customer. This means that your users should be at the heart of everything you do.
If we look at why your site structure is so important to your users, we can break it down into three key elements:
B2B buyers want to know, even before they contact a company, that they are buying from the company that best meets their needs. Before they pick up the phone or fill out a form, they want to be sure that the person they are talking to can provide the right solution to their problems.
Part of that complex sales funnel we mentioned occurs during the evaluation phase: when a prospect is considering their options. Hopefully, one of those options will be your business.
But you need to be able to demonstrate your expertise, show that vietnam telegram data you are an industry leader and the right company for the job. You can do that through thought leadership.
Thought leadership is a type of content marketing where you leverage the talent, experience, and passion of your company, or your community, to consistently answer your target audience's biggest questions about a particular topic.
While there are many ways to position your employees as experts in their field (remember, people buy from people, and personal branding is essential in B2B), common tactics include:
Blogging
RP
Guest Posting
Marketing video
Make those who work with you known in your industry and incorporate thought leadership into your SEO strategy.
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