Think about the value you’ll bring with your content and how you’ll differentiate yourself from your competitors’ blogs. Then, create a mission statement for your blog. Include your company’s unique vision for the content, the value the content provides, the principles it stands for, and the audience that can benefit from it.
Based on all of this, decide what content you are going to publish. According to Andy Crestodina, one possible approach is to consider two content strategies, Publications and Libraries :
Publications cover the latest news and trending topics in the industry, which mexico telegram data may lose interest in the future. This content is mainly distributed via emails and social media to a subscribed audience.
Libraries focus on evergreen content, such as how-to articles, best practices, and guides. This content is distributed organically through search engines and builds brand awareness among your audience.
Thinking about how you're going to reach your audience—through search engines, social media, for example—can be a good way to start.
Tip : You don’t have to choose between Publications and Libraries, but rather decide on a split percentage that works for your blogging strategy. For example, Flying Hippo suggests the 80% rule , which is to publish 80% evergreen content and 20% topical content.
Step 2. Identify the central topics of your blog
Identifying the central topics of your blog allows you to have an overview of your future editorial plan.
Take HubSpot’s topic cluster model as an example . The idea is to identify 5-10 core topics for your blog and then expand on them using different data sources.
Introduction to topic clusters
Topic clustering is an SEO tactic that focuses on topics (as opposed to keywords) that.
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