Why wasn't Google showing 5-star markup on product pages?

[fomayof928@mowline]

So it's definitely a complex topic, definitely many, many different things that go into using these metrics, and there are some bad and good ways to use them. I agree with Saif and Will, but I think there are also some great ways to apply them. I'd love to hear from you if you've got examples of them in the comments. We'll see you again next week for another edition of Whiteboard Friday. Take care.
Occasionally, a problem will come to your desk that is out of the ordinary. Something where you don't have an easy answer. You go into your head and your brain returns nothing.

These problems cannot be solved with a little cayman islands number data research and basic technical setup. These are the types of technical SEO problems where the rabbit hole runs deep.

The very nature of these situations belies a checklist, but it's useful to have on airplanes for the same reason: Even the best of us can and will forget things, and a checklist will give you places to dig.

Want some examples of weird SEO problems? Here are four to consider as you read. We'll answer them at the end.



The pages contained server-served product markup and also contained Feefo product markup, including client-side associated ratings.
Feefo's rating snippet was successfully rendered in a mobile-friendly tool in addition to Fetch & Render.
When you put the rendered DOM into the Structured Data Testing tool, both pieces of structured data appear without any errors.
2. Why won't Bing show 5-star markup on review pages, when Google does?