Collective purchases

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Have you ever heard of Cuponidad, Cuponatic or Groupon? These media make up another form of Social Commerce: group buying .

In them, a number of "tickets" are offered for sale and people from the most varied places can acquire them.

There are two mental triggers that stimulate the purchase and you have probably already seen them while browsing the Internet.

Think about the last time you saw "Last packages left. Buy them now" or "X people bought this in the last hour, don't miss out on yours."

All of this stimulates our interest and the desire to want to have that good. It is as if those people were there, guaranteeing you that that product is good and will bring you satisfaction .

Box of recommendations and opinions
Do you remember that block of reviews on the products you select when you make a purchase? They are recommendation boxes.

They influence the purchase because they show opinions and reviews from people who have already used the product and come back to say whether they truly deliver what they promise or leave something to be desired.

Some examples of this tool can be seen in e-commerce.

One problem with this approach here is that, unfortunately, many people give it the highest rating as soon as they receive the product, which invalidates the recommendation. After all, you need to try it and see if it really lasts.

But, in any case, this tool is very good for consumers. For clothing, for example, we can know if the product is really as good as in the picture, if the texture has changed, if the fabric is transparent or not, etc.

Collaborative purchasing
In collaborative purchasing, buyers participate i iran phone number list n the production and financing process of the product.

Let's think about a CD. Often, those responsible for collective purchases allow those who donated to attend a rehearsal or have access to unreleased songs, for example. This makes the experience much more fun, interactive and beneficial for those who help.

They can also earn rewards by having their name included in the record book or by receiving fun gifts.

Forums and chats
We already know these. These are websites that open forums or chats so that consumers can exchange experiences and help each other.

It is a very interesting modality because, through it, people can exchange the experiences they had when consuming product X, for example, how it worked, if it came as promised or if it would be better for another purpose, etc.

This way, everyone wins and people have access to reliable information from people who are not interested in the sale.