Are ALL blogs relevant?

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Blogs are still very relevant for businesses, but not all blogs are equally effective .

Some companies are seeing results from their blogging efforts (organic search traffic, lead generation , SERP improvements, etc.), but other companies aren't seeing many of these benefits.

And it's clear that you want to be in the first category, not the second, so if you already know that you're not getting results from your blogging efforts, it's time to make a change.

Fortunately, the reasons why blogging works for some and not for others are no secret, and we'll tell you about them below:

1. You need to understand the basics of SEO
First, to make your blog as effective as possible, you need to understand at least the basics of search engine optimization (SEO).

Of course, the more you know, the better, but if you don't know "everything," don't worry, as even knowing a few fundamental principles can turn your blog from disappointing to performing well.

We've previously created other posts exploring romania phone number list the basics of SEO, both in general and for B2B SEO , and while we won't repeat all of that content here, we will throw in some examples.

First, the search intent
Google doesn't care about your business—in a sense—it cares about accurately solving search intent.

If a person asks the question about yellow spots on their lawn, they don't want an article about cherry tomatoes or unicycles, nor do they want an article that casually mentions yellow spots on the lawn and then veers off in an unrelated direction.

They definitely don't want an article about yellow spots on skin, yellow spots on bananas, dog breeds with yellow-spotted fur, or anything else related to yellow spots that has nothing to do with their lawn.

They want an article that explains clearly and authoritatively why they might be dealing with yellow spots on their lawn and how to fix it.