Have you ever paid attention to ordinary daily necessities? Who Gives a Crap has made daily toilet paper a hit through social media strategies. This is a startup from Australia that is committed to the concept of sustainable development and develops environmentally friendly toilet paper. Unique slogans can be seen everywhere on their social accounts. For example, "Good for your bum" (good for your bum) uses a humorous way to provoke laughter and hint at the product category, which is a pun. This brand cleverly uses social media strategies to create a sense of substitution for products that people don't pay much attention to with creative usa whatsapp number data and create a unique tone. Humorous and witty tones are more likely to induce interaction, even topics about poop become interesting. Ordinary toilet paper has given the brand a humorous personality, making the concept of sustainability deeply rooted in people's hearts.
Therefore, even the simplest products can attract great attention from the audience and achieve success through social media.
Chiquita Banana – Infinite Expressions
If you don't see it with your own eyes, you will never imagine that bananas can be expressed in so many forms. Chiquita Banana is a brand driven by the concept of sustainable development, aiming to continuously provide agricultural products to the community through intensive production. Entering their Instagram account, you will be "bombed" with banana elements all over the screen. From copywriting to style and tone, they tell the brand story around any point that can be associated with bananas. With the help of page graphic design, the elements of bananas are naturally integrated into the topic, capturing the attention of potential audiences and continuously deepening the brand impression. There is no doubt that invisible marketing is the best.
Who Gives a Crap - Unique message, creative and brand identity
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