Where can you get such content?

[Habib01]

Customer story example

I could imagine how a dog food seller would use this tip and show a dog before and after regular feeding of its kibble.

Be creative. In almost any field, you can create a quality case study with strong arguments supported by clear evidence.

5. Present your achievements
Has your e-shop managed to win an award or certificate ? Show it off in an email. But be careful, no one wants to read bragging emails. Be smart about it and you can present this social proof in every email you send.

Include certificates in your email signature. They won't distract anyone and will add credibility to your message. Everyone will see that you've put in the hard work and are experts in your field.

For example, Verified by customers from Heureka can work great.

Customer verification from Heureka
6. Leverage customer-generated content
This advice comes from research that shows that 90% of shoppers are more likely to be persuaded spain phone number data by customer-generated content than any other creative.

That's a huge number, and it wouldn't be smart not to try to use it to increase trust and sales.

You've probably already wondered:


Ask your customers via email or social media if they would send you photos, videos, or other materials that are relevant to your product. Let them show you how they use the products.