Tip on how to recycle email content

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We wish you many great campaigns with your best emailing tool!Inventing and creating new content for social networks is not only time-consuming, but also expensive. Therefore, companies often publish only a few posts per month or completely limit their activity on the networks for a certain period of time. However, these practices are not ideal from the point of view of the algorithm, which on most platforms primarily supports profiles that contribute regularly and long-term. Therefore, in today's article, we will show you how you can put together a rich publishing plan for the entire month without having to come up with dozens of different topics. The whole magic lies in recycling content .

By recycling waste you save the planet, by recycling content you save your time
You can think of recycling as a system in which you reuse the same content multiple times , but each time in a different form. This makes its creation more efficient and at the same time pays off the investment you made in the content.

In practice, this means that instead of coming up with original topics for social media posts every day, filming videos and taking photos tailored to the selected ideas, you reach into a drawer. You pull out a topic or content that you have already uruguay phone number data created and simply edit it.

An imaginary drawer can be:

content on your website,
online or offline articles,
bonus content, case studies and e-books,
newsletters,
historical content from social networks,
podcasts, interviews and everything you have already produced somewhere in the past.
3 rules for recycling content not only on social networks
To make the recycling principle work for you, keep it in mind when you start creating new content. We have 3 basic rules to help you with this:

1. Create content that has lasting value

Try to think about whether your chosen topic will still be relevant in a year. The longer the topic is valid, the longer you can recycle the content . Content with long-term value includes customer testimonials or case studies. On the other hand, tips on current Instagram trends have a much shorter shelf life.