Benefits of email marketing automation

[mouakter14]

We've already talked about the high ROI of email marketing and how consumers prefer to be contacted via email.

But why do you need to use an email marketing automation tool?

Here are some reasons.

Efficiency
Email automation saves you time and effort. For example, you don't have to collect and manage your subscriber list manually.

Or let's say you want to send an email to a lot of people, but you want them to receive it at different times depending on their time zone or work schedule.

It wouldn't be reasonable to send emails throughout the day manually. But an email marketing platform tool can do it automatically while you work on other tasks.

Many automation platforms can even figure out the optimal austria phone number data time to send the email to each member on the list.

Scalability
If you only have a few subscribers on your list, you can send them your latest updates without an automation solution. But sending regular emails (including news, promotions, useful content, and many more) to multiple segments of a large list becomes impossible.

An email marketing automation platform can grow your business. You can send regular, targeted emails to everyone on your list, no matter how big it is.

Improve customer retention rate
Customers often have a short attention span.

They may have purchased your product once, but if they never hear from you again, they'll forget about you. Who can blame them? They see marketing emails, ads, and social media posts from other companies every day.

Without automated emails, it's difficult to maintain a relationship with your customers.