Elements of Marketing 5.0

[bitheerani42135]

You've probably heard some of the aspects mentioned above. That's because Marketing 5.0 is a guide to what's being done effectively. But the book actually innovates in the way it puts these factors into action in the functioning of marketing teams.

To this end, the authors name three key poland mobile database interrelated to two disciplines that guide and optimize the development of creative and communication work.

elements of marketing 5.0
Elements of Marketing 5.0
Data-driven marketing
Data-driven marketing is the activity of collecting and analyzing information from multiple internal and external sources, as well as building a data ecosystem to drive and optimize decisions.

This is the first discipline of marketing 5.0: every choice must be made with sufficient data to ensure accurate decisions.

Predictive Marketing
Predictive marketing is the process of building and using predictive analytics to predict the results of marketing activities before they are launched.

This first application allows companies to visualize how the market will respond. This result is the result of triangulation between the analysis of actions already taken, the data obtained and the circumstances in which the strategy is applied.

Contextual marketing
Contextual marketing is the activity of identifying and creating automated profiles, as well as providing customers with personalized interactions through the use of sensors and digital interfaces in physical space.

For marketing 5.0, this is the backbone that allows marketers to carry out individual communication in real time, depending on the customer's context.

In the contextual marketing model, there is important information about the relationship with the consumer, for example, what is the right time and means to impact a customer. With transparent information, professionals can determine the type of message personalized to each person's profile.