Top Marketing Trends for 2022

[bitheerani42135]

At a time when the gradual resumption of in-person activities is in evidence, expectations for 2022 to be the year of transformation are high.

This is because the impacts on consumption practices during the pandemic are being better assimilated, according to the Global State of Marketing report, produced by Salesforce.

In the document, 61% of Brazilian austria mobile database professionals interviewed reported that customer demands are more difficult to meet, while an even higher percentage (91%) confirm that social isolation has radically changed the way brands reach the public.

As a result, innovation is seen as the main way out for companies to reposition themselves, and marketing trends indicate routes that can dictate future relationships between companies and consumers.

Below, we list the most relevant marketing trends for 2022 for your company to keep an eye on.

Experiences and voice searches
When searching for services and products, people want an easy and agile experience. This explains the increase in voice searches in recent years, and this marketing trend is expected to continue even stronger in 2022.

Among the factors that drive the audio search method are the speed of response compared to text searches, the cultural aspect, the greater use of mobile devices and the greater presence of virtual assistants in people's homes.

Adopting voice search in media channels is a practice that enhances content marketing , as it intensifies SEO strategies, improving positioning in organic searches and ranking in service channels, providing a positive experience for customers and the brand.